Logo Design & Visual Identity

I start by talking with the client: asking questions, understanding their expectations and clarifying what they want from their visual identity. That exchange helps me recognise which directions to explore and which ones to leave out.

My work tends towards minimal silhouettes and simple forms, sometimes geometric, sometimes organic. I look for a symbol that feels cohesive and visually clear, with typography carefully chosen to belong to the same visual language.

I select three versions and lead the presentation with the one I believe best fits the brand, keeping the other two available if we need to explore alternatives.

To present the identity, I prepare mockups showing it in everyday situations. Seeing the elements working together helps the client picture their brand in use and understand the identity beyond the logo itself.