This brand creation was a great challenge. We had to balance a sophisticated brand that was both classic and contemporary without being ordinary.

Finally, after much study and many proposals, we managed to achieve the desired result.

Using mirrored letters that represent the initials T and L, we got a perfect balance. The typography achieves the classic style, and the final result is an original monogram. 

The grade colors of golden tones and white were chosen to convey all the luxury and sophistication that the studio Thaiane lopes offers its customers. 

A little more than a year after she started the saloon, Thaiane is expanding the business for a cosmetic products store.